Arden Fair Mall

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Reduce security risks and ensure safety of more than 10 million annual shoppers.

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Arden Fair Mall

Solution

Arden Fair Mall manages the Avigilon HD Surveillance System using Avigilon Control Center Enterprise Network Video Management Software (NVMS) with HD Stream Management. The mall installed Avigilon HD 2 MP cameras to monitor all entrances, Avigilon HD 16 MP cameras to monitor parking lots and all access points, an Avigilon 180° Panoramic HD Dome camera to monitor the play area, and an Avigilon HD 5 MP camera to monitor the security and guest services area. Avigilon analog video encoders were installed to improve the performance of the mall’s existing analog cameras and three Avigilon Network Video Recorders store 40 days of continuous surveillance footage.

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Arden Fair Mall has reduced the rate of auto thefts by 60 percent and boasts a 90 percent prosecution rate due to Avigilon’s excellent image clarity, zooming capabilities, and ease-of-management. Avigilon’s reliable performance in low-light conditions also improves the mall’s ability to capture usable footage at all times of the day and night. Avigilon Control Center time syncing and mapping features enable security staff to quickly and effectively locate information required to prevent or resolve incidents. Over the past couple of years, Arden Fair Mall has helped recover 47 stolen vehicles that entered the property leading to 40 prosecutions and has become a role model for mall operators across the country.

  • Reduced theft by 60%
  • Improved footage quality
  • Increased prosecution rate by 90%

Descrizione

Webinar featuring Arden Fair Mall

Free, recorded webinar: Surveillance on Black Friday
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If you need more information about how we can help you

Contact our sales department at
1.888.281.5182 or asksales@avigilon.com


“After an impressive demonstration by Avigilon, I was immediately sold on the system’s image quality and advanced management features.”

Arden Fair Mall Develops Successful Retail Security Program Using Avigilon HD Surveillance System

Located in Sacramento, California, Arden Fair Mall serves a diverse market that spans a 25-mile radius and includes over 1.1 million residents. With its retail mix led by Nordstrom and a wide selection of more than 165 top apparel and specialty shops, Arden Fair Mall is merchandised to capture this dynamic market’s large core of affluent and middle class shoppers. Managed by Macerich, a leading owner, operator, and developer of major retail properties across the United States, Arden Fair Mall has created a well-designed and maintained shopping and entertainment environment to meet its customers’ changing needs. Committed to excellence in customer service, Arden Fair has taken the industry lead by developing an advanced, cutting-edge security program that is anchored by the Avigilon HD Surveillance System to ensure an enjoyable retail experience.


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A Leader in Retail Security

A former Sacramento Police Department officer, Steve Reed joined Arden Fair Mall in 2000 as security & guest services manager and was tasked with revamping the mall’s security program. “The mall wasn’t adequately monitored, with only 19 VHS-based cameras to monitor the entire 77-acre property,” explained Reed, who brought security in-house and created a more effective security environment.

“Macerich is now uniquely positioned as the only mall operator in the United States to have security operations in-house, demonstrating its commitment to the safety and security of its patrons.” And amongst Macerich properties, Arden Fair takes the lead for its use of advanced security solutions.

In early 2007, Arden Fair upgraded from a VHS-based surveillance system to an analog DVR-based system for greater coverage. At the same time, the mall installed license plate readers on two staff vehicles to monitor activity in its parking lots. “We are the only private security group in the nation with wireless access to the Department of Justice database of 220,000 stolen license plates,” explained Reed, who has successfully leveraged the system to track stolen vehicles. But even with the advanced license plate readers and analog DVR-based system, image clarity and reliability was inadequate. “After an impressive demonstration by Avigilon, I was immediately sold on the system’s image quality and advanced management features.” Reed enlisted the support of Delta Wireless & Surveillance Solutions, a local provider of integrated wireless and surveillance solutions to upgrade to the Avigilon HD Surveillance System for even better coverage and results.


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The Avigilon Advantage

“Arden Fair is a diamond in the rough—sandwiched between a high crime area to the west and a more affluent area to the east, presenting significant security challenges,” noted Reed. Logging more than one thousand man-hours each week, Arden Fair security guards protect the mall’s 10 million annual shoppers on foot, Segways, bicycles, and by car. Under the watchful eye of Nick Novo, assistant security & guest services manager, the Avigilon HD Surveillance System is key to the mall’s success in reducing risk and preventing incidents. “While all our security personnel have access to the system, Nick has taken the lead in its design and is the real system expert, keeping us at the top of our game,” added Reed.

Arden Fair manages the Avigilon HD Surveillance System using Avigilon Control Center Enterprise Network Video Management Software (NVMS) with HD Stream Management, which was built from the ground up to manage HD surveillance video. The mall installed Avigilon HD 2 MP cameras to monitor entrances, several Avigilon

HD 16 MP cameras to monitor parking lots and all access points, an Avigilon 180° Panoramic HD Dome Camera to monitor the play area, and an Avigilon HD 5 MP camera to monitor the security and guest services area – the mall’s hub. Avigilon analog video encoders were installed to improve the performance of the mall’s existing analog cameras, though Reed has plans to transition the entire system over to Avigilon as budget allows. Three Avigilon Network Video Recorders store 40 days of continuous surveillance footage—a big improvement over the previous solution, which could only store one to three weeks of footage.


“Even when we zoom into the smallest detail from hundreds of feet out, the clarity is amazing—it’s like watching HD TV.”

A 90 Percent Prosecution Rate

According to Reed, Avigilon’s top selling feature is its superior image quality. “Even when we zoom into the smallest detail from hundreds of feet out, the clarity is amazing—it’s like watching HD TV,” claimed Reed, who noted the importance of image clarity for successful prosecution. Arden Fair relies on the Avigilon HD Surveillance System to capture the detail that its analog cameras miss. “If we capture an incident in our parking lot with one of our analog cameras but can’t discern the details, we can track the vehicle with one of our Avigilon HD 16 MP cameras using Avigilon Control Center software and retrieve clear, readable plates for indisputable evidence.” In fact, before Arden Fair deployed the Avigilon HD Surveillance System, the mall experienced an extremely high rate of auto theft—incidents that were either missed entirely or if captured, were so grainy that the footage was inadmissible. “With Avigilon, we have reduced auto theft by 60 percent and have a 90 percent prosecution rate.”


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Superior Low-Light Performance

Reed and his team have also been impressed with Avigilon’s superior performance in low-light conditions—a critical requirement for the mall, which relies on its surveillance system 24x7. “With our analog- based system, footage captured at night was virtually unusable because of its poor quality,” commented Reed. “With Avigilon, images are totally clear and retrievable, providing much better coverage at all times of the day or night.”


“With Avigilon’s excellent time syncing abilities, I can instantly view an incident in real-time or recorded mode to gain a complete picture for faster resolution.”

Exceptional Time Syncing and Mapping

As the primary user of the Avigilon HD Surveillance System, Novo has found its time syncing capabilities particularly useful because he can review up to 36 cameras at once to effectively locate a suspect, determine the direction of travel, and track actions in real-time. “With Avigilon’s excellent time syncing abilities, I can instantly view an incident in real-time or recorded mode to gain a complete picture for faster resolution,” Novo stated. Leveraging Avigilon’s advanced mapping feature, Novo created a map overview of the mall’s cameras to further improve his ability to quickly locate the information he needs.


“We get a lot of satisfaction in delivering top quality, valuable evidence to the police to help them in their investigations.”

The Power of ‘Observe and Report’ Security

For Reed, one of the great advantages of the Avigilon HD Surveillance System is that it delivers the irrefutable evidence needed to quickly and effectively resolve conflicts, using an ‘observe and report’ model. “By deploying a security program based on the most advanced technologies, like the Avigilon HD Surveillance System, my staff is extremely successful without having to be hands on,” explained Reed. “We get a lot of satisfaction in delivering top quality, valuable evidence to the police to help them in their investigations.” Having helped recover 47 stolen vehicles that entered the property, which lead to 40 prosecutions over the past couple of years, Arden Fair has become a role model for mall operators across the country. “We travel the county showcasing our security program and have won several industry awards for our success.”


Fighting Crime with Indisputable Evidence

Using the advanced management features of Avigilon Control Center Enterprise NVMS, Reed and his team were able to successfully identify a purse snatcher. “After combing through our footage and leveraging the system’s zooming capabilities to capture facial and license plate details, we were able to locate the individual with the stolen purse, which he had hidden under a pizza box, as he entered his vehicle,” said Reed. “We handed over the footage to local law enforcement and the suspect is now being prosecuted.”


“The learning curve is much faster than it was with our previous solution—the Avigilon HD Surveillance System is very user-friendly.”

A True Partnership

A firm believer in partnerships for success, Reed has been very impressed with the level of support he has received from Avigilon. “Avigilon is the most supportive vendor we have dealt with,” he said. With the help of Delta Wireless, installation and training have also been smooth and problem-free. “The learning curve is much faster than it was with our previous solution—the Avigilon HD surveillance system is very user-friendly.”


Spreading the Word

“As part of our security initiative, we spend a lot of time marketing our advanced solutions and practices to increase awareness within the industry and deliver peace of mind to our shopping public,” concluded Reed. “We are very excited to show off the Avigilon HD Surveillance System, which has clearly raised the bar as far as surveillance goes, and leaves a strong impression with everyone who sees it.”



Glossario

Versione ACC L'ultima versione di ACC è stata testata con la telecamera. Questo implica anche il supporto per le versioni successive di ACC se non diversamente indicato in modo specifico.
Ingresso audio Le trasmissioni audio vengono ricevute dalla telecamera.
Uscita audio L'audio viene inviato all'altoparlante collegato alla telecamera.
Ricerca automatica Viene eseguita la ricerca automatica dell'indirizzo IP della telecamera quando viene collegata in un ambiente LAN.
Tipo di compressione Vengono descritti i tipi di codifica supportati per la telecamera.
Tipo di connessione Viene descritto il tipo di driver del dispositivo utilizzato. Nativo si riferisce al driver del dispositivo specifico del produttore.
Correzione della distorsione La distorsione nel client viene corretta nelle telecamere fisheye o panoramiche.
Ingresso digitale La telecamera riceve ingressi relè o digitali.
Uscita digitale Vengono attivate le uscite relè o digitali collegate fisicamente a una telecamera.
Movimento Viene visualizzata rapidamente l'eventuale disponibilità della registrazione del movimento per la telecamera.
Configurazione movimento Viene configurato il rilevamento movimenti all'interno di ACC Client.
Registrazione movimento Viene fornito il supporto per la registrazione basata sul movimento.
PTZ Viene visualizzata rapidamente l'eventuale disponibilità della funzionalità PTZ per la telecamera.
Controllo PTZ Viene gestito il movimento PTZ di base.
Modelli/Tour PTZ Si tratta della possibilità di creare e attivare i modelli o i tour PTZ, in base al supporto della telecamera.
Preimpostazioni PTZ Vengono create e attivate posizioni preimpostate PTZ.
Tipo di unità Viene indicato il tipo di telecamera.
Verificato da Si riferisce all'organizzazione che ha testato la telecamera e ne ha segnalato le funzionalità.
Firmware verificato Specific firmware version tested.
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Modello DS-2DE2103
Tipo di connessione ONVIF
Tipo di unità Telecamera PTZ IP
Compression Types H.264

  • Versione ACC
  • Modello DS-2DE2103
  • Tipo di connessione ONVIF
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